Identity
Our Team
Identity
After more than a decade of filming, from bustling cities to remote islands, we’ve come to understand
To create a meaningful frame, it’s not just us behind the lens,
but all those who have shaped the artistic spaces we step into.
We deeply respect every architectural touchpoint
the vision of designers, the craft of makers those who breathe life into light, texture, and space.
What began as a small collective of independent creatives has gradually grown into a studio dedicated to cinematic video production for high-end resort brands, while also pursuing documentary filmmaking that honors community sustainability.
We continue to learn, to enrich our artistic journey,
to live the craft with care and integrity.
And we always look toward those who believe in the power of art,
just like we do.
JOY BI
Co-Founder, Director, Cinematographer
“I didn’t choose art. Art chose me and it flows through me like blood.”
For over a decade, I have lived this craft,
filming across the many landscapes of Vietnam.
Each project, to me, is more than a journey,
it is a moment of communion between space and people.
A chance to tell stories that words alone cannot express.
I don’t chase spectacle or visual shock.
I seek quiet beauty,
the kind that makes people pause, breathe slower, and feel.
This studio was founded to tell stories like these,
to align with the artistic vision of brands
in the luxury hospitality and travel space,
those who believe in the emotional power of visual language.
Alongside cinematic branding for resorts and the F&B industry,
I also continue to expand my creative depth through documentary work,
to listen more deeply, to learn more meaningfully,
and to connect with the identity of each region,
transforming it into a bridge between brand storytelling and the values of local communities.
My most recent work, “Echoes of Nature”,
portraying the culture and biodiversity of Phu Quoc,
was awarded Second Prize at the Happy Vietnam Video Contest 2024.
I work with brands that carry vision,
those who understand that art is not separate from the experience.
Working Style & Team Spirit
We don’t just shoot films - we align with your vision.Respecting the Creative Process
Every project for us is a genuine collaboration.
We don’t impose our perspective, we listen,
and work with you to build a meaningful concept, a film with a unique signature.
The creative idea and process are fully respected.
From your vision, we help bring it to life..
A Ready & Agile Crew
We’re not afraid to travel, from mountains to remote islands. Our crew is always ready: lean gear, thoroughly checked equipment, and 100% proactive energy. We’re as flexible as a nomadic film crew, yet as polished as a full-service cinematic studio.
Doing it Right and Doing it with Heart
We commit to delivering on time, within budget but more importantly, in the right spirit. We never trade creativity for speed, and we never copy & paste ideas. Every film is one-of-a-kind. We work with honesty, clarity, and inspiration, every step of the way.
