Identity
Our Team
Identity
Dedicated to every breath Meticulous in every frame
In the beginning…
After more than ten years filming on sets, from bustling cities to remote islands, we’ve come to understand:
The true essence of visual storytelling doesn’t lie in budgets or equipment,
but in heart and professional discipline.
What started as a small group of freelancers has gradually evolved into a boutique studio specializing in cinematic video production for high-end resort brands, those who believe in the power of artistry, just as we do.
JOY BI
Co-Founder, Director, Cinematographer
“I didn’t choose art. Art chose me and it flows through me like blood.” For over a decade, I’ve lived this craft filming across Vietnam’s diverse landscapes, from the mountains of the North, through the river deltas of the South, to the turquoise coastlines of remote islands. Each project is not just a journey it’s a moment of communion with space and people. It’s a chance to tell stories that words alone cannot express. I believe that the right frame can evoke the scent of sunlight, the taste of the wind and the things no one sees, but only feels. I don’t chase spectacle or visual shock. I seek quiet beauty the kind that lingers. The kind that makes you pause, breathe slower, and feel. This studio was created to bring all of that to life For brands that resonate with this belief: That art is not separate from the experience it is the experience.
Working Style & Team Spirit
We don’t just shoot films - we align with your vision.Respecting the Creative Process
Every project for us is a genuine collaboration. We don’t impose our perspective, we listen, and work with you to build a meaningful concept, a film with a unique signature. The creative idea and process are fully respected. From your vision, we help bring it to life..
A Ready & Agile Crew
We’re not afraid to travel, from mountains to remote islands. Our crew is always ready: lean gear, thoroughly checked equipment, and 100% proactive energy. We’re as flexible as a nomadic film crew, yet as polished as a full-service cinematic studio.
Doing it Right and Doing it with Heart
We commit to delivering on time, within budget but more importantly, in the right spirit. We never trade creativity for speed, and we never copy & paste ideas. Every film is one-of-a-kind. We work with honesty, clarity, and inspiration, every step of the way.
